Understand the business
What you sell, who buys it, and who you're being compared against. Identity work that skips this produces something pretty and arbitrary.
Branding & Design
Identity that survives the website.
Logos, identity systems, packaging and guidelines — designed by a team that also has to build the site the brand lands on, which changes the decisions you make.
- Logo & identity
- Corporate identity
- Packaging
- Guidelines
- Rebrand
- Shopify PartnerCertified to build and support Shopify and Shopify Plus stores
- WooExpertRecognised WooCommerce development partner
- Magento PartnerAdobe Commerce and Magento 2 solution partner
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Projects delivered
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Happy clients
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Years of experience
Why this is different
Most brand guidelines break the first time someone builds with them.
A palette where the brand colour fails contrast against white. A typeface with no medium weight. A logo that turns to mush in a 32-pixel header. Beautiful in the presentation, a problem the moment it becomes a website.
We build the sites these identities live on, so those problems come back to us. That is a strong incentive to design them out in the first place.
What we check before signing off
- Text colours meet contrast standards on the backgrounds you'll actually use
- The mark is legible as a favicon, an avatar and a printed box
- Type has the weights a real interface needs, and covers Thai
- Every colour and size is documented as a token a developer can implement
What we design
From the mark to the shelf.
Logo & brand mark
A mark that still reads at 24 pixels in a browser tab and at the top of a delivery box — not only in a presentation.
Colour & type system
Palettes checked for real contrast so your text stays legible, and type that has the weights a website actually needs.
Applied identity
Business cards, signage, social templates, email and the storefront itself — the places the brand is really seen.
Packaging design
Print-ready artwork built for Thai production and delivery, where the unboxing is often a customer's only physical contact with you.
Brand guidelines
A document your team and any future agency can actually follow, so the brand doesn't drift six months after launch.
Rebrand & refresh
Evolving an identity without discarding the recognition you've already earned, and rolling it out in a planned sequence.
Built for Thailand
Designed to work in two scripts.
Thai & Latin type
Thai script has different height and spacing needs. We choose pairings that work in both, rather than retrofitting Thai later.
Legible on a phone
Your brand is mostly seen small, on mobile. That's the first place we test it, not the last.
Ready for print here
Artwork prepared for Thai printers and packaging suppliers, with the formats they'll ask you for.
Consistent everywhere
The same identity across website, LINE, marketplace listings and packaging — consistency is what makes a brand feel established.
How we work
Six steps, and only one round of “pick a direction”.
Position
One clear idea the brand stands for. If it could belong to your competitor, it isn't finished.
Design directions
A small number of genuinely different routes, not eight variations of the same idea dressed up as choice.
Refine one
We develop the chosen direction properly — sizes, backgrounds, edge cases — rather than polishing a single hero image.
Build the system
Colour, type, spacing, imagery and components, tested against a real page rather than a mood board.
Document & hand over
Guidelines plus every working file, in formats your printer, your team and your next developer can open.
Branding FAQ
The questions we get asked most.
Typically positioning, logo and brand mark, a colour and type system, applied examples across the touchpoints you actually use, and written guidelines with all working files. Packaging and marketing collateral are scoped on top depending on what you need.
A focused identity project usually runs several weeks. The variable isn't design time — it's how quickly decisions get made on your side. Projects slow down when feedback arrives from five people with different opinions and no one deciding.
Yes, all of them, in editable formats. You own the identity outright, including the working files your printer and any future agency will need. We don't hold files as leverage.
Usually. If people already recognise you, throwing that away is expensive. More often the right move is evolution — keeping the equity that works, fixing what doesn't, and rolling it out in a sequence that doesn't confuse existing customers.
Yes. We prepare print-ready artwork with the specifications Thai printers and packaging suppliers ask for, and we'll liaise with your supplier on dielines and colour so the result on the shelf matches what you approved on screen.
Because a brand that only exists in a PDF tends to fall apart when it meets a real website — colours that fail contrast, type with no usable weights, a logo that breaks in a small header. We design identities knowing we're the ones who have to implement them, which quietly removes a whole category of problem.
Starting fresh, or fixing what you have?
Send us what exists today. We'll tell you whether it needs replacing or just needs to be made usable.