Business & Technology

Everything we've written on business & technology.

Do You Need a Mobile App, or Do You Need LINE?

Before building a native mobile app, Thai ecommerce brands should look at what LINE Official Account already does for them. A practical decision guide for where each one actually earns its cost.

7 August 20263 min read

Business & Technology

AI Chatbots for Thai Ecommerce: Why Most Off-the-Shelf Bots Fail on Thai Language

An estimated 80% of online retailers are using or planning AI chatbots. Most weren't built for Thai. What actually makes an AI-built assistant work for a Thai ecommerce store, and where it should quietly step back.

7 August 20263 min read

Business & Technology

Why ERP-to-Ecommerce Integration Projects Blow Their Timeline

Connecting SAP Business One or another ERP to your online store looks simple on paper. Here's where the hidden complexity actually lives, and how to scope an ERP integration that survives contact with reality.

6 August 20263 min read

Business & Technology

Your Store Isn't Too Small to Be a Target: Ecommerce Security in Thailand

Small and mid-sized Thai ecommerce stores are being targeted more, not less. What website security actually needs to cover, and why 'we're too small to matter' stopped being true years ago.

5 August 20264 min read

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